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QES, LLC applies its microeconomic expertise on a
project-by-project basis. While the nature of the engagement may
differ across projects, as may the industry under investigation,
the commitment to rigorous theoretical and quantitative analyses
based upon the fundamental principles of economics and applied mathematics
remains consistent. Generally speaking, QES work product can be
classified into three general categories: market simulation, statistical/econometric
analysis, and strategic consulting. Often, individual engagements
will involve two, or all three work products.
Market Simulation Studies
QES is called upon to perform market simulation studies across a
wide variety of industries. In such studies, QES relies upon its
extensive background and experience in economic modeling, including
the construction of complex demand/supply relationships, extensive
cost-based structures, and dynamic models of competition and product/service
innovation. These models are then calibrated using industry data
and relied upon to gain greater insight into the impact that various
economic phenomena have or had on economic variables such as price,
output, product/service quality, and innovation.
Statistical/Econometric Studies
With the advent of highly sophisticated data collection mechanisms
across a wide variety of industries (e.g. scanner-based data from
retail outlets), clients of QES have at their disposal large databases
that offer the opportunity to study highly complex and specific
economic phenomena, such as the impact of a specific promotional
program on sales to a particular customer set. QES focuses on a
systematic (rather than anecdotal or ad hoc) approach to synthesizing
such data into meaningful work product. To this end, QES makes extensive
use of cutting edge econometric and statistical tools designed to
take advantage of the richness afforded by such large datasets.
Few consultants have developed the requisite expertise and experience
required to consistently apply these complex techniques to such
extensive data. QES considers this ability to be a particular strategic
strength of the firm.
Strategic Consulting
QES is also called upon to provide strategic consulting. Firms considering
a licensing proposal, or a research project or venture (for example),
call upon QES to help them determine the likely strategic dynamics
that will govern the negotiation process itself, and the ongoing
relationship that develops once a license, investment, or venture
commences. QES will work directly with senior executives at various
firms to help them understand and consider the complex mathematical
and economic structures that govern such marketplace interactions.
QES will bring to bear market simulation and statistical/econometric
tools to provide firms with a well-documented and rigorous foundation
with which to consider future strategic actions.
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